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April 12, 2017 - Tape & Label

Understanding Clean Labels

What are Clean Labels?

The term “clean label” was initially created to describe food that didn’t contain certain ingredients target consumers would deem unhealthy. For example, clean label foods do not have:

  • Artificial ingredients
  • Preservatives
  • High sodium or fat content

Clean Labels’ Focus

However, label companies have started to realize that different generations care about different aspects of clean labels. For example, millennials are more concerned with products that are:

  • Gluten-free
  • Fair trade
  • Vegan

Additionally, it’s important to note that these consumers look for easier short cuts to get foods with clean labels. For example, they will go directly to stores that already only offer brands they deem as healthier. These are often considered to be consumers with more disposable incomes as well, who can afford to pay more for these products.

Baby boomers, on the other hand, care more about largely printed labels that feature low sodium and fat call-outs. They are less inclined to read small-font nutrition labels on the side of packages.

As a result, it’s important for food product companies to fully understand their target market prior to creating clean labels. This will determine what ingredients they focus on

Adhesives play an important role in any label’s functionality. For more information on smart label adhesives, call 800-7-BOSTIK, or visit www.bostik.com/us.

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