While ecommerce continues to rise, physical stores won’t be going away any time soon. However, the dynamics of the environment are changing.
Let’s see how consumer packaged goods companies (CPGs) are adapting.
The Ecommerce Challenge
Ecommerce poses challenges for those CPGs that rely heavily on impulse purchases and in-store sale drivers to attract consumers. To adjust, they are:
- Offering online coupons
- Tailoring ads based on consumers’ online purchase habits
The Retail Challenge
In addition to ecommerce challenges, these companies continue to think of new ways to get consumers to notice their products while in retail stores. These include live demos, free screenings and distinctive shopping experiences.
The Shelf Space Challenge
Many retailers are reducing the number of products for sale on store shelves. To address this issue, CPGs are determining the optimal products to focus on and budget shelf space accordingly. In addition to considering which products offer the highest revenue potential, CPGs will need to think about store type and demographics.
The Packaging Challenge
Consumers increasingly want convenient, on-the-go packaging for their products. While this desire isn’t necessarily new, it continues to be a top-of-mind issue for CPGs to address. This includes creating new packaging sizes for various usage possibilities.
Adhesives play an important role in enabling companies to design unique packaging that meet consumer demands. In particular, adhesives aid in innovative designs, such as:
- Resealable packaging
- Standup pouches
- Flat pouches
For more information on adhesives that an help CPGs stand out in the market, call 800-7-BOSTIK, or visit www.bostik.com/us.