June 19, 2017 - Flexible Packaging

Fitments: Latest Flexible Packaging Trend

As cited in Flexible Packaging Magazine, fitments are quickly becoming one of the market’s leading packaging design choices. Take a closer look at why consumers are gravitating toward this type of design.

 What are Fitments?

Fitments are specific devices attached to a flexible packaging container that serve a specific function to the product. This typically includes dispensing a liquid or foam.

Within the last year, more markets are gravitating toward this type of product design. These include:

  • Salad dressing
  • Condiments
  • Pet food treats
  • Dairy products

Traditionally dominated by rigid packaging, these markets are new to flexible packaging and are choosing fitments. This is due in large part to their ability to work well on stand up pouches. As a result, stand up pouch popularity is expected to grow further with this new functionality.

What are Fitments’ Benefits?

Fitments bring needed enhanced overall aesthetics and additional functionality to stand up pouches. For example, pouches with fitments offer:

  • Improved pouring
  • Enhanced on-to-go convenience
  • Improved no-mess dispensing
  • Tamper-evident designs
  • Child-friendly closures and spouts

As a result, consumers are gravitating toward this type of packaging, poising it for significant growth.


As the flexible packaging market continues to innovate, it’s important that manufacturing companies use smart adhesives that can keep up. Bostik manufactures innovative adhesives for a range of flexible packaging applications, including stand up pouches. Additionally, we work directly with customers to tailor products specific to their application needs. For more information, call 800-7-BOSTIK, or visit www.bostik.com/us.

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