As the label industry evolves, manufacturers are looking for ways to meet the following trends:
- Digitization of the labels and package print industries
- Various new inkjet technologies for industrial systems
- Smart labels that increase customer engagement
One new trend in particular is revolutionizing the label industry: linerless labels.
Linerless Labels: Construction and Benefits
Linerless labels are manufactured using a silicone release coating, paper/films and an adhesive. By not needing a release liner, these adhesives offer:
- Cost savings: more labels per pallet means lower transportation costs
- Environmental and safety advantages: No matrix to strip, lower disposal costs and a smaller warehouse footprint
- Production efficiencies: more labels per roll means less downtime
Linerless Labels: Adhesive Selection
Linerless labels’ equipment and silicone release coatings limit the adhesive selection depth. However, it’s important to note that this selection is not just a “pick and stick”. An adhesive for linerless labels must:
- Not be too aggressive, as it can pick the release coatings and result in print voids and variable unwind properties
- Bond to various substrates including highly recycled content and low energy surfaces
- Offer pressure sensitive reaction with the silicone coating
- Have numerous application methods
Linerless Labels: End Uses
Linerless labels are mainly associated with variable information printing (VIP). These applications include:
- Shipping and mailing: Linerless labels are able to accommodate high speeds and required print resolutions, which minimizes downtime.
- Deli and weigh scale: Linerless labels can also adjust to slower speeds and lower application temperature requirements.
- Mobile printers: Linerless labels can also be used in warehouse and distribution centers to mark items with removable labels.
Linerless labels have proven to be most efficient and best suited for these specific end uses. Yet while it’s important to understand the end uses, it’s also good to note linerless labels’ limitations.
Linerless labels are not ideal for unique label shapes. This is because different shapes require a laser cut, slowing down line speeds and adding time to production. Linerless labels are best suited for applications in which they can boost productivity and offer cost savings.
For more information on linerless labels, contact a Bostik representative. You can also check out this blog post to learn why a Bostik adhesive product in particular is a smart choice for linerless labels.