November 20, 2017 - Flexible Packaging Rigid Packaging

Upcoming Growth and Challenges for Packaging Materials

Overall, the global packaging market is experiencing significant growth at a fast rate. Gain insight into the outlook for key packaging material segments to understand how it will impact your company.

  1. Board Packaging

Comprised of corrugated and carton formats, board packaging has become increasingly popular due to its ability to meet online retail shipping needs. Overtaking the U.S., China recently emerged as the largest national market for board packaging, as its population gravitates toward online shopping.

However, it’s important to note that the shift to online shopping means board packaging will have to adjust as well. Given that many online purchases are returned, this type of packaging needs to be easy to re-open and close.

Additionally, as consumers want packaging tailored to their needs, board packaging will likely evolve to create a better user experience.

  1. Flexible Packaging

Flexible packaging, comprised of plastics, paper and foil materials, has rapidly grown over the past decade. This unprecedented growth has been due in large part to the materials’ ability to appeal to consumers’ changing preferences and lifestyles.

Yet while new package shapes, designs and sizes have driven flexible packaging’s growth, this packaging segment will now focus on enhancing existing packaging elements.

For example, these include:

  • Improving barrier properties of multilayer plastics
  • Reducing film thickness

However, it’s important to note that flexible packaging manufacturers will have to compete with growing popularity for rigid plastics packaging materials.

  1. Rigid Plastics Packaging

New rigid plastic packaging materials, such as PET, are gaining significant popularity. Slated to grow 4.4% year-on-year from now through 2020, this is due in large part to PET’s ability to meet the following packaging megatrends:

  • Decreased overall costs
  • Enhanced sustainability

Yet despite PET’s ability to reduce rigid plastic material consumption and cost, manufacturers should note that consumers’ negative connotations with plastics are likely to remain and present challenges. To address this, rigid plastics companies may have to develop more bio-plastic based packaging materials.

Bostik manufactures smart adhesive solutions designed to address today’s evolving packaging materials. For more information on how these adhesives improve operational efficiencies and packaging overall, call 800-7-BOSTIK, or visit www.bostik.com/us.

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